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Hyundai Design Philosophy, Fluidic Sculpture

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'Fluidic Sculpture' is Hyundai's design philosophy. It implies a sculptural form that is both flexible and smooth, a flowing tension with a sleek profile and dynamic emotion.
Like water that flows and a breeze that touches your senses, Hyundai's 'Fluidic Sculpture' design philosophy is motivated by the living force found in nature, helping Hyundai create a masterpiece.
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