Hasbro Looking to Buy DreamWorks Animation

"Toymaker Hasbro Inc. (HAS:US) is in talks to acquire the DreamWorks Animation SKG Inc. (DWA:US) studio, a move that would deepen its ties with film and TV, according to people briefed on the matter.
DreamWorks Animation, led by Jeffrey Katzenberg, is asking for more than $30 a share, according to one of the people, who asked not to be identified because the talks are private. The discussions are preliminary, the people said. The stock (DWA:US)jumped as much as 29 percent to $28.87 before the markets opened.
The maker of “Shrek,” with a market value of about $1.9 billion, would further Hasbro’s involvement in entertainment. The toymaker has a 40 percent stake in the Discovery Family Channel, previously called the Hub. Hasbro also has lent its products to films including “Transformers: Age of Extinction,” the top-grossing film worldwide this year."
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