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Star Wars | the 3-second rule - Doug Chiang Looks Back (2015) George Lucas

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excerpt from the bonus features from the new Star Wars Digital Editions
Design director Dough Chiang reveals one of the design principals he learned from George Lucas: when the audience sees something new on screen, they have to immediately connect with this new item. They have to understand what it is within two or three seconds.
The Star Wars Digital Movie Collection is available for the first time ever on Digital HD April 10th.
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